The history of the French company Le Coq Sportif begins in 1882 with the opening of a small shop hosiery in Romilly-sur-Seine (champagne region, France). The company logo is a rooster in a red triangle.
Le Coq Sportif is a unique French spirit, mixed in his romance, humor and diversity of the streets of Paris.
For Cycling Tour de France Le Coq Sportif launches the most coveted awards – the yellow Jersey, the green Jersey of best Sprinter, the white Jersey in red peas “mountain king” and the white Jersey best young rider. Mark became a partner of the largest international federations and many well-known champion of France and of the world at that time. A symbol of Le Coq Sportif triumphantly flaunted on the breast of the Champions of the Tour de France, world Cup soccer, Tournament five Nations Rugby, the Olympics and tennis tournaments. In the early ‘ 70s Le Coq Sportif was won and a kind of media victory — it was the first sports brand, advertised on television. French brand with 125 years of history, once sports brand No. 1 in Europe, Le Coq Sportif have nearly disappeared in the end of XX century, but now the brand is being reborn under the guidance of a professional and passionate team.