This American label was established in 1982 by designer K. Cole and is a part of his company Kenneth Cole Productions, Inc. (along with Kenneth Cole New York, Kenneth Cole Reaction and Kenneth Cole Unlisted). Famous brand name men’s and women’s shoes, clothing, handbags, men’s sports suits, etc. In the catalogue of the company signed three millions of consumers, products KC spreads in the world through 2500 retail outlets.
Since 2002, the founder engaged in the creation of fragrances. The first “swallow” became the perfume Kenneth Cole (men and women lines). Since then perfumes by this designer are available once a year (including under the label KC New York).
Kenneth Cole New York
Brand Kenneth Cole New York is a subsidiary in relation to Kenneth Cole. Production line, shoes, watches, apparel, handbags (men’s and women’s lines)… the Difference is that these things are created with a greater emphasis on sportiness, aggressiveness. Their cost is 20-40% lower than the things KC. The goods of the label are distributed through the same outlets as the main products of the brand.
Kenneth Cole Reaction
This label is a joint project of K. Cole’s and Macy’s. Production line of sports clothing and footwear (in addition, handbags, sunglasses, jewelry in the “sports” style, as well as fragrances). Macy’s is the only retailer of these products in the United States. Potential audience – young people between 15 and 25 years. The prices of things KC Reaction is lower prices for goods main brand.
Kenneth Cole Unlisted
Under this label come in the USA men’s and women’s clothing and footwear, sunglasses and accessories that were not included K. Cole in his main collection. The cost of goods for 50-70% less than the cost of the main brand.