Imps & Elfs is a very creative name of the brand which might instantly remind you that children can look and behave like both of these creatures, at different moments or at the same time. In order to emphasise this, or make it their key element, Imps & Elfs clothing could have been extra fancy, but they chose exactly the opposite as their core values: simplicity, functionality, easy wear and care, as well as accentuating the beauty of the child, not the garment. Imps & Elfs clothes for boys and girls are practical, made of organic cotton, comfortable, showing their true quality in the cut and the simplicity of the designs. The details, however, including fun prints and graphics, are given close attention, as they should certainly compliment the item and, first and foremost, the child who’s wearing it. You can buy Imps & Elfs clothes choosing from lines for new-born or toddlers that their collection is divided into, and you will enjoy this easy care eco style, especially if you’ve never been a fan of sophisticated fancy clothing that may turn out to be uncomfortable or restrict movement. Amsterdam based, Imps & Elfs is popular and sold not only in the Netherlands, but also in the major cities of the world and, of course, online.