IDO is one of the most famous Italian brands of stylish baby clothing that was firstly established in 1973, as a part of Miniconf Company. The brand IDO itself appeared in the 90’s, when the manufacturers decided to add some chic to clothing and be focused on unique design that can satisfy the demands of its fans. Since then a special collection for young children and teens has appeared. Nowadays, the IDO brand is considered to be one of the most favorite among kids and their modern parents. Colorful and patterned dresses, bright trousers, padded jackets with hoods, zip-up tops and practical gift sets for newborns are represented in the last collection of IDO. The brand guarantees to provide children with high quality products. The most used natural fabrics are 100% cotton, wool, silk, leather, velour and others. The designers assure that their creations will give an opportunity even to the smallest ones to express themselves. The combination of unique style and comfort is reflected in all collections of the brand. Such clothing will fit both for young girls and boys. The brand has already gained success around the world. Besides, nowadays the products of IDO line can be purchased online.