Everything started in 1993 in Denmark, when Blend brand was launched and concentrated upon production of fashionable clothing with consideration of affordable prices. This was a new approach in the fashion market. This gave the chance to this brand to earn popularity rather quickly, and soon young people from all over the world started to purchase their products. The modern Blend is a part of the company, which was founded in 2001 by Jens Poulsen. That company was one of the leading suppliers of lifestyle & fashion brands for males, females and children. Denim trousers have occupied their position in the fashion world and are not going to leave it. The Blend regular fitted jeans could be worn for any occasion and matched with any t-shirt or jumper. Irrespective of the fact that they are extremely casual, they are arrogant and could be matched with a white shirt for more sophisticated look. They are of dark wash color and with five pockets. Blend has various options of regular fit jeans, they are comfortable to wear and would suit any shape. There are belt loops, which allow wearing it with belt for those, who are used to it. Mid rise is considered to be the best option by most wearers. Shorts are the most comfortable for wearing during warm time of the year, regular fit cargo shorts look stylish and have smart details, such as slanted front pockets, buttoned back pockets, flip pockets with hidden buttons on the legs and adjustable heavy strings in the legs. They are made of 100% cotton, which is perfect for summer time. There are 6 pockets and button fastening. The option for the popular chino trousers is chino shorts. Here there are rally casual shorts with drawstring and button fastening and belt loops.