Bensimon is a well known French brand that was launched in the seventies by Serge Bensimon. Originally, the line was occupied in importing second-hand clothes from America to Europe, but starting from 1980 Serge decided to follow the old traditions of manufacturing and introduced to the whole world a collection of men and women line of footwear. He was mainly inspired by traveling and military. The feature of the brand is creating cool tennis shoes for both girls and boys. It tries to satisfy their tastes due to last tendencies in fashion market. Serge uses different colors and adds special details and patterns to the shoe. It will capture the attention of young generation for sure. The combination of practicality and luxury makes Bensiman’s footwear so unique. The creative designer assures that sneakers are made from best fabrics and high quality rubber, which will provide kids with comfort. Nowadays, the brand is also focused on making stylish clothing and fancy accessories. Many celebrities tend to dress their children in Bensimon items, such as Liv Tyler, Natalie Portman, Naomi Watts and others. The brand had become popular in Europe and the United States. It is already possible to purchase the products of Bensimon online.