Since it was created by Paloma Santaolalla and Miguel Lanna in 1995, this brand has been growing and selling the “nice things” for women to wear. Its long-term fans and those who discover it for the first time can buy Nice Things in its own single-brand shops and multi-brand stores worldwide. In 2002, the brand added a collection of accessories to its range of nice things that women love, while in 2011, Nice Things Mini was launched, creating clothes for girls from newborn to 12 years old. This proved to be something women love even more – buying clothes for their children and grandchildren, and having the opportunity to wear matching outfits together, the same patterns or clothes with similar details. Since 2012, they could buy Nice Things products online, including stationery and school materials. Close relations between the generations and having fun together is a strong philosophy behind Nice Things collections, that’s why they feature clothes for women of all ages. The idea of borrowing something from your mother’s or grandmother’s clothes is at the heart of the brand. The company also runs a number of projects and art-based activities with a mission to help children and adults recover from cancer.