In the year 1963 Ben Sherman came back from his travel to the USA. His intention at that moment was to start up his own shirt production in the UK. He paid a lot of attention to the potent optimism, which was flourishing in the mid-twentieth century in America, it was supported by the teenage rebellion and pop culture. All these factors had a strong impact upon his desire to present shirts to the British market in an absolutely different ways, which would be attractive and exciting. Starting from the same year all Ben Sherman shirts were worn buttoned up. This tendency is a reflection of the deliberate style and personal pride of the British people. In addition it is considered to be a part of the general British culture nowadays. One of the classic examples of Ben Sherman shirts is New house gingham check shirt. It is cut from a light weight Oxford cloth. There is a two finger button-down collar and chest pocket. It is decorated with a tab branding on the chest pocket and a detail of contrast check fabric on the inner back yoke. The shirt is made of 100 % cotton – the best fabric for feeling comfortable. Classic gingham long sleeve shirt is of dark and very specific color. At the same time it would look great with various trousers, creating stylish outfit for every day occasions. Mustard chino trousers or classic navy denim trousers would look perfect. For warm time of the year any man would prefer to wear premium cotton classic fit shirt with a sharp, contemporary re-imagining of an iconic Ben Sherman pattern and tab branded chest pocket. Plain marl shirt would help to underline your individuality and would for sure integrate into your wardrobe without any problems.